A website for a specialty coffee shop that sells the roast, not just the room
A specialty coffee shop earns repeat visits by making its beans, brew methods and roast dates as easy to find online as its address, which is exactly what most coffee shop websites skip in favor of a single photo of the counter.
What usually goes wrong for specialty coffee shops and roasters
The current site shows the room but never the actual beans, roast dates or brew methods on offer this week.
There is no page explaining the difference between the pour-over bar and the drip line, so first-time visitors default to the safest order.
Wholesale and subscription inquiries have nowhere obvious to land.
The site does not distinguish a single-origin offering from the house blend, so nothing about the roast reads as a reason to choose this shop over the chain next door.
The pages your site will carry
Home
Current roast and origin notes
Brew methods offered
Wholesale and subscriptions
About the roaster
Location and hours
Catering and events
Contact
The drip and espresso menu leads in the morning; a slower afternoon page can foreground pour-over flights or a cupping, the kind of detail a rushed 7am visitor has no time for.
Revisions used to mean waiting on whoever built the old site years ago and never answered emails. Now a menu change is in by the next day.
Illustrative examples of the outcomes clients report. Verified reviews are added after launch.
Three ways to run it
Morning Shift: The website, fully managed, live in 7 days
Full Shift: Everything, plus the AI Engine, live in 10 days
Open to Close: Everything, plus the Content Engine, live in 15 days
Questions from specialty coffee shops and roasters
Can the site show which beans are on offer this week without us rebuilding a page every time?
Yes. The current roast and origin notes page is written as a standing template you update by sending us the new bean name, origin and tasting notes as a revision, which is turned around within the standard window rather than requiring you to edit anything yourself.
See it built for coffee shops
A live walk-through, on your screen, of the site you would get.
Book a demo